Sasha Trautvein, a 20-year-old Russian model and influencer, was scouted by fashion designer and photographer Gosha Rubchinskiy before he was cast in shows for Heron Preston and Y-3, and is often recognised for the ‘wake up’ tattoo under his right eye.

The model has accumulated a 500k Instagram following where he's known as ‘Sashadidntwakeup’, and last summer took over Vogue Hommes’ Instagram stories to livestream Virgil Abloh’s debut for Louis Vuitton. Under the same management team as Winnie Harlow, Trautvein has secured several covers and editorials in 2019, as well as working on his next merchandise and clothing collection with The Hyv.